San Diego’s expert certified Birth & Postpartum Doula Team!

About Goodnight Bloom Doulas

Professional, Thoughtful Prenatal and Postpartum Care — Delivered by a Trusted Team

Goodnight Bloom Doulas is a San Diego–based postpartum doula and Birth Doula agency offering professional, compassionate support to growing families during pregnancy, labor and the early weeks at home. We specialize in overnight and daytime postpartum care designed to support rest, recovery, and confidence for new parents and birth support to care for pregnant families in San Diego.

Our agency model allows families to receive consistent, high-quality care backed by a carefully selected team of experienced doulas — supported by clear systems, thoughtful scheduling, and a shared philosophy of care.

Our Approach

At Goodnight Bloom, we believe prenatal and postpartum care should feel calm, respectful, and deeply supportive — not overwhelming or transactional.

Our doulas work as part of a collaborative team, allowing us to:

• Match families with the right caregiver for their needs

• Provide coverage and continuity when schedules change

• Maintain high standards of professionalism and communication

• Support both families and doulas with clear structure and boundaries

This team-based approach ensures that families feel held and supported, while doulas feel respected, organized, and empowered in their work.

Our Team

Our doulas are carefully vetted, trained, and supported to provide exceptional individualized care. Each member of the Goodnight Bloom team brings a unique background, but all share a commitment to professionalism, reliability, and compassionate care.

We value:

• Evidence-based prenatal, labor, newborn and postpartum support

• Clear communication with families and team members

• Respect for diverse families, identities, and parenting choices. You are safe with us.

• A calm, grounded presence in the home

By working together as an agency, our team is able to offer families consistent care while maintaining flexibility, sustainability, and balance for our doulas.

Leadership & Vision

Goodnight Bloom Doulas was founded by Jenn Smith with the belief that postpartum care works best when it is both deeply personal and professionally supported.

Our leadership team oversees client care, scheduling, onboarding, and quality assurance — allowing our doulas to focus on what they do best: supporting families during one of the most tender transitions of their lives.

Rather than relying on a single caregiver, our agency structure ensures families are supported by a reliable system and a trusted team — every step of the way.

Who We Support

We work with families throughout San Diego and surrounding communities, offering care for:

• First-time parents

• Growing families

• Cesarean and vaginal recoveries

• Multiples

• Families seeking overnight newborn support

• Those navigating feeding, sleep, and postpartum adjustment

• All Birthing Families

• LGBTQ+ Families and families from diverse backgrounds

Our care is always tailored to each household’s needs, preferences, and values.

Our Commitment

At Goodnight Bloom, we are committed to:

• Thoughtful, respectful and individualized care

• Clear communication and transparency

• Supporting doulas as professionals

• Creating a calm, steady experience for families

Birth and Postpartum is not meant to be navigated alone — and with the right support, it can be a time of joy, rest, healing, and confidence.